Cayman marathon promoted at Boston race

CNS Local Life (CNS Local Life): After a two-year hiatus, organizers of the Intertrust Cayman Islands Marathon returned to Boston to market the race at the 2018 John Hancock Sports & Fitness Expo, which is part of that city’s marathon activities. The 122nd Boston marathon, held 16 April, attracted almost 26,000 runners and had its first American win the women’s division in 33 years.

The organisers of the Cayman marathon staffed a booth at the expo, held 13-15 April, ahead of the race. Bev Sinclair, the Cayman race communications manager, was on hand to talk to attendees about the marathon, set for Sunday, 2 December, as well as promote the Cayman Islands as a tourist destination.

The booth was sponsored by the Department of Tourism, which is a major supporter of the Cayman marathon and participates in a number of activities in the US and Canada throughout the year to help to market the race.

An estimated 100,000 people passed through the Seaport World Trade Centre where Sinclair handed out Intertrust Cayman Islands Marathon brochures, tourism pamphlets and Tortuga chocolate rum turtles. A number of past runners in the Cayman race and visitors to the islands stopped by to say hello and reminisce about their Cayman experiences, said the press release.

“Exhibiting at the Boston marathon is an excellent opportunity and probably one of the best races to attend to promote the Intertrust Cayman Islands Marathon and the Cayman Islands as a destination,” said Sinclair. “The event attracts runners from all over the USA and the world, so it is far reaching, and gives us the exposure we need to continually grow our numbers with overseas runners.

“The interest was phenomenal, and we expect to see runners we met this year in Cayman come December. In addition, many runners plan their calendars far in advance so I think we will reap great results in the coming years as well because of our presence in Boston.”

The Cayman Islands marathon is certified by the International Association of Athletics Federations, a member of the International Association of Marathons and Distance Races and a Boston marathon qualifier.

This year, the Cayman Islands Cadet Corps and the Cayman Islands Cancer Society are the charities that will benefit from the event. Online registration is now open at the race website for the marathon (26.2 miles), half-marathon (13.1 miles), four-person relay and Kids Fun Run.

Find out more at Cayman News 

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